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To reinvigorate this topic, Pamela Hinds and Sara Kiesler have assembled 40 contributors across 18 chapters in Distributed Work. Each of these chapters investigates some aspect of managing teams of geographically dispersed workers. Relative to many edited volumes, Hinds and Kiesler's book gathers an unusually cohesive set of writers--virtually every chapter approaches the issue with the lens of a psychologist. What do they conclude? In 25 years, little has changed. Propinquity remains critical to collaboration; trying to coordinate team members across distances can lead to a variety of problems that these authors usefully ground in psychological theory. Furthermore, the various electronic media proposed as solutions all clearly fail to substitute for face-to-face contact.
Several audiences can appreciate different dimensions of this volume. Managers interested in how to organize project teams will likely appreciate the clear writing, lack of technical detail, and plethora of stories, though the scarcity of specific recommendations may frustrate them. Researchers can harvest many fruitful topics for study by reviewing the dozens of untested but theoretically motivated propositions offered across the chapters. Though the editors see the latter as their audience, the volume may prove most useful as a source of teaching material for college courses, a fertile environment for the conceptual pieces that dominate the volume.
Commenting on the specific chapters in any edited volume forces tradeoffs. Instead of briefly mentioning every chapter, I prefer to highlight two pieces that I found particularly enjoyable. In one of the few pieces reporting the results of an experiment, Judith Olson, Stephanie Teasley, Lisa Covi, and Gary Olson investigated the effect of "radical co-location" on team dynamics and performance. By radical co-location, they mean having all team members working in a single room. Though such intimate quarters may strike many of us as too close for comfort, this study found that these configurations doubled the productivity of the product development teams assigned to them. The researchers attributed this effect to improvements in the frequency and depth of communication among members of the team. Moreover, the familiar setting seemed to grow on people; although before taking part in the experiment, participants said they preferred cubicles, afterwards their preference had shifted to working in a common team room. Olson and her colleagues, thus, interestingly raise the question of whether firms should move in the other direction: instead of assembling workers across multiple locations, perhaps they should gather team members in one location and reconfigure their office spaces to allow them to work in a single room.
Another intriguing contribution appears in the second chapter, in which Michael O'Leary, Wanda Orlikowski, and JoAnne Yates remind us that the last century does not hold a monopoly on the coordination of work across distances. O'Leary, Orlikowski, and Yates examine the organizational practices of the Hudson's Bay Company (HBC) from 1670 to 1826. From its headquarters in London, the HBC managed a far-flung network of outposts across what is now Canada. Through a combination of selective recruitment, socialization, and empowerment, the firm conquered distance without the benefit of air travel or e-mail by fostering an organizational culture that mitigated the problems inherent in managing these distant stations. The authors also helpfully suggest how modern managers might learn from HBC's example.